The "Alpha Male" a.k.a. "Dukes of Slut", tends to be dominant, aggressive and in control.
A "Beta Male" is generally the "boy next door" and is more submissive to his female partner. Maybe more in touch with his "feminine side"?
And finally, the "Gamma Male" is an Alpha with a dark side.
I was curious where each of my story heroes might fit in. Please feel free to chime in at any time (or atleast to leave a comment below). I like to think that my characters are "real" so they are really multi-faceted; I will try to label by the most predominant traits.
Lon Bartlett (Bartlett's Rule): Alpha. But is Lon an Alpha because he believes that is what society (& his publisher) expects? When Lon meets Paige, his bed-hopping seems to come to a screeching halt. But then Lon claimed that it was all media-hype to begin with. He is tender and definitely passionate with Paige and caters to her needs and comfort level. His chosen career is a writer.
Brandon Price (Forgotten): Beta. He tends to be reclusive and a bit shy in his personal life. Caitlyn draws him out socially. But in business he is an agressive go-getter and is able to handle himself well. He was born into wealth but is determined to pay his own way. His chosen career is an Information Technology Specialist.
Tom Hughes (Within the Law): Gamma. He's an authority figure and doesn't let you forget it. And he's got a temper that gets him into trouble. Tom also has a wild side and in his own words, he hasn't always done the right thing. He is a very physical man at work, around the house and in bed. He is not threatened by Alli's independence. His chosen career is a New York State Trooper.
Now my real-life personal hero, my hubby, he's a little bit of all three (but that's another story).