When I first started dating my husband he was selling
appliances in a local store (no, that is not how I met him…) — he was pretty
successful at his job. In our early conversations I once asked him how he
managed to outsell so many of his co-workers. Here is his answer, “I don’t
spend time knocking the competition. I sell the items we have and let customers
know how good each of them is. People want to know what they are buying.”
Even though Mark has moved on to another SUCCESSFUL career
which he does as well (and is happy doing), his lessons about salesmanship have
always stayed with both of us. I’m reminded of his words EVERY election year
and with potential presidential candidates announcing their intentions it’s
more pronounced than ever.
So this is a note to those candidates: If you want my vote,
please tell me what YOU can do for our country and why I should vote for you. I’m
not interested in your criticisms about other candidates. I want someone who
can offer solutions to our problems and make our lives easier, safer, and more
productive. When you spend your time and campaign money to complain about
someone else’s policies and actions, all I hear is that you know how to
complain and whine, and that is no way to run our country.
Go back to basics – encouraging the average American to vote
for you is tantamount to applying for a job and hoping to be hired. You should build
your resume with your experience listing what your responsibilities and
accomplishments are (were) in any relevant jobs. When you interview, promote
yourself and tell the employer why you could handle/perform the job in the
company’s best interest. Your voters are your (potential) employers, we are not
social buddies who chit-chat and hear your everyday complaints.
If YOU want the job (aka my vote) please stop telling me what
you don’t like about the OTHER GUY...
Please tell me why I should want YOU.
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